Re-Branding Experience & Website Launch

Erin Thorp

Erin came to us ready to evolve her brand and step into the next chapter of her work. She already had a strong foundation but needed a refreshed identity that better reflected her voice and vision. Together, we reimagined her colour palette, refined her existing logo, and developed design concepts that bring clarity and consistency across every touchpoint.

From there, we built a new visual system—extending across a brand photoshoot, her podcast Tactical Empathy, and a completely redesigned website. We also created a cohesive look to support her thought leadership as the author of Inside Out Empathy, ensuring her book, podcast, and consulting practice all feel connected under the same unified brand.

What stands out most is how Erin has embraced these new assets. She’s woven them seamlessly into her speaking, consulting, and podcasting work, creating a presence that feels both modern and authentic. Her website, in particular, now serves as a strong hub for her content and offerings, bringing together her voice, her work, and her community.

Erin’s transformation is exactly why we do what we do—taking a brand that already has heart and giving it the polish, presence, and power it needs to thrive.

WORKSHOPS

TRAINING

SPEAKING

COACHING

RETREATS

Inspired by Erin’s brand, story, and mission? Reach out and connect with her here.

www.erinthorp.ca
Instagram
Linkedin
Spotify